Lee Maguire graded snobberies, bawdiness, hypocrisy

Posted
8 April 2005
11:42

Reading time
1 to 2 minutes

You wanted which magazine?

Something from Grant Morrison’s Pop Magic! popped into my head when I was in the newsagent today.

The first person to create and launch a mass-market glossy magic magazine for young women will become as rich in the first decade of 21c, as the creators of Loaded magazine became in the last decade of 20c.

I was queueing behind someone buying a copy of the new pre-teen girl targeted Witch Magazine (a name I predict will not lead to any hi-larious mix-ups with consumer title Which? Magazine).

Apparently, since being developed by Disney in Italy in 2001, it’s become
a big seller worldwide (it’s being published by BBC magazines in the UK).
The same customer was also purchasing a copy of “You Are What You Eat” magazine which appeared to feature Rentaghost’s “Hazel the McWitch” on the cover. I guess Grant was on to something.