Whitelists for UK commercial email
Is the DMA about to start endorsing a DNSDB approach to filtering email? From a recent NMA article:
Head of the Direct Marketing Association’s interactive media division, Robert Dirskovski, said its Email Marketing Council had been discussing the possibility of introducing a white list solution.
This would list those who are entitled to send email, and would be regulated by ISPs and/or a government agency.
Now obviously the [...]
